Better Together: A New Chapter For Booksellers

One of our more recent projects with The Booksellers Association was to migrate their finance system to the Cloud and integrate it with their CRM, using Business Central and Dynamics for Sales. This seamless upgrade enabled unified operations, advanced analytics, and powerful tools like Power BI across a single, unified Microsoft platform.
Trade Association
Overview
Better Together: A New Chapter For Booksellers
Dynamics 365
Technical Support
NAV system implementation
About Booksellers

The Booksellers Association is a trade association representing and promoting the bookselling industry in the UK and Ireland.​​They exist to protect and promote the interests of their members. Their membership is made up of bookselling chains such as Waterstones, specialist chains like Blackwell, supermarkets, academic booksellers, wholesalers, school and library suppliers, Christian and children’s specialist booksellers, mixed multiples like WH Smith - and over 1200 independent bookshops.

The Challenge

Booksellers had two major tasks. Firstly, they wanted to migrate their on-premise finance system to the Cloud. Secondly, they needed their system to integrate with their CRM software. The challenge was that one of these projects alone is a huge internal change management process, let alone two projects. The management of the internal team and external partners was going to be key.

The Solution

Creative provided an upgrade from an old version of Dynamics NAV to Business Central for Booksellers, but with new integration from the new Cloud environment to Dynamics for Sales & Marketing (CRM).

This was all about getting the membership billing in place, from the right solution, so that operationally and financially Booksellers weren’t affected by the upgrade and the members interactions were seamless.

Better Together: A New Chapter For Booksellers
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The Outcome

One Microsoft platform with automated integration so that Booksellers can utilise Azure to hold all of their operational and financial data, with the ability to drive analytical information from that data, with all the benefits that Copilot, Power BI etc. will now bring across Microsoft 365 and Dynamics 365.

69%
Increase in performance
1.2M
Increase in performance
33%
Increase in performance
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“The Booksellers Association has been working with Creative Computing for more than 25 years from an early version of Sage to the current version of Microsoft Business Central. Creative have an excellent understanding of our business and therefore able to develop and implement solutions to some of our complex processes. The team at CCS are all very approachable and a joy to work with.​"

Pimms Banwait

IT Director

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